biography
Chue Zeng Yang is the founder and owner of the creative studio Spiritfolk. He is an independent art director, photographer, designer, and filmmaker based in the Twin Cities. With a name inspired by the Hmong word for “story,” Spiritfolk is dedicated to crafting meaningful, visually compelling narratives that honor cultural heritage while connecting with contemporary audiences.
Chue brings over a decade of industry experience to Spiritfolk, having worked as both an agency and in-house creative for a diverse range of clients—from international brands to local Minnesota businesses and organizations. His approach is marked by a thoughtful blend of artistry and strategy, ensuring that every project resonates with its intended audience while maintaining a clear, authentic voice.
Driven by a commitment to storytelling, Chue uses photography, film, design, and art direction to give shape to ideas and experiences that matter. His creative vision is informed by his Hmong heritage, his community ties, and his belief in the power of design to move people, build understanding, and inspire action. Through Spiritfolk, he strives to collaborate with brands, organizations, and fellow creatives to make work that is both beautiful and meaningful.