Chue Zeng Yang

cinematography / graphic design / branding / visual identity

Chue Zeng Yang is the founder and owner of the creative studio Spiritfolk. He is an independent art director, photographer, designer, and filmmaker based in the Twin Cities. With a name inspired by the Hmong word for “story,” Spiritfolk is dedicated to crafting meaningful, visually compelling narratives that honor cultural heritage while connecting with contemporary audiences.

Chue brings over a decade of industry experience to Spiritfolk, having worked as both an agency and in-house creative for a diverse range of clients—from international brands to local Minnesota businesses and organizations. His approach is marked by a thoughtful blend of artistry and strategy, ensuring that every project resonates with its intended audience while maintaining a clear, authentic voice.

Driven by a commitment to storytelling, Chue uses photography, film, design, and art direction to give shape to ideas and experiences that matter. His creative vision is informed by his Hmong heritage, his community ties, and his belief in the power of design to move people, build understanding, and inspire action. Through Spiritfolk, he strives to collaborate with brands, organizations, and fellow creatives to make work that is both beautiful and meaningful.

Qualifications

Chue Zeng Yang is an experienced art director and multidisciplinary creative professional with expertise in photography, design, and filmmaking. He has over ten years of experience in the industry, working with a wide range of clients, including major international brands and local Twin Cities businesses.

His brand experience includes work for Rapala, Harley-Davidson, Red Wing Shoes, Carl Zeiss, Marvin Windows and Doors, GitHub, TFO, Key Surgical, Pearl Izumi, and Thermo King. Chue is highly skilled in concept development, visual storytelling, and integrated creative strategy. His ability to manage projects from initial idea through execution ensures consistent, high-quality results tailored to the unique needs of each client.

As the founder of Spiritfolk, he combines his technical expertise with cultural insight, offering clients a nuanced, intentional approach to creative work that prioritizes authentic storytelling and community connection.

FOCUS AREAS

  • cinematic camera technique

  • cinematography technique in narrative film

  • camera, lens and lighting relationships

  • graphic design

  • branding

  • visual identity

SKILLS

  • sony FX6 cinematic camera operation

  • canon C70 cinematic camera operation

  • blackmagic camera operation

  • DSLR camera operation

  • lighting set up and practices

  • design concepts

  • multimedia software applciations

Teaching / production EXPERIENCE

  • mentor for developing filmmakers and photographers at In Progress

  • founder of Spiritfolk - a creative studio for design and film production

  • Bitterroot feature film - graphic design

  • lead cinematographer for numerous independent short films

CONTACT